From April 4鈥�6, 2025, final-year Business and Travel & Tourism Management students stepped directly into the heart of Italian enterprise - touring production facilities at Froneri Ice Cream, learning sustainable wine and olive oil crafting at Cantina Le Climate and Olio Ronci, and confronting teamwork and resilience rafting the rapids at Marmore Falls.
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This experiential learning trip was designed not just to deepen students鈥� understanding of global business practices, but to hone the essential soft skills - leadership, adaptability, and collaboration - that employers consistently value. 鈥淏eing outside the classroom made us realize we鈥檙e all navigating this pivotal step together,鈥� reflected one student, as the group prepared to return to Rome and tackle their final capstone presentations.
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Concluding in the historic town of Spoleto, the journey offered students a rare opportunity to reflect on their future career paths in an inspiring, real-world setting; "Understanding the stories behind Umbrian wines and olive oils helped me appreciate how culture adds value to a product. It鈥檚 a lesson I鈥檒l carry into my career in place marketing," said Elena, a Travel and Tourism Management student.
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This trip and other like it exemplify AUR鈥檚 commitment to education that extends far beyond the textbook and classroom, equipping graduates with both the knowledge and real experience to succeed in today鈥檚 global marketplace.